Their mission is to make clean high-protein pet foods that are healthier, better for the environment, and more humane than conventional products.Dogs require a unique blend of nutrients to be happy and healthy. Their vet-developed clean protein dog food is designed to ensure that your dog is getting those nutrients in every meal.It’s better for your dog and the planet.Their clean protein formula is loaded with all 10 essential amino acids dogs need while using 90% fewer resources required than meat-based dog food.