Huda Beauty, founded in 2013 by award-winning beauty blogger Huda Kattan, is one of the fastest growing beauty brands in the world. As a brand, they are fun and sophisticated, and they are always innovating! Whenever they create a new product, they will raise the bar and ensure that the content created will fill the gap in the industry. They hope that each product will achieve its purpose. If something is not needed, or there is already a great product, then they will not create a new product. It’s about empowering people to express their thoughts about who they want to be, no matter who they are and where they come from. Beauty is not how much money you spend, but how confident you are, so this is always their ultimate goal.