KVD Vegan Beauty was originally founded in 2008 by celebrity tattoo artist Kat Von D. Their cruelty-free brand is known for their long-lasting Tattoo eyeliner, pigmented foundation, and their liquid lipsticks in bold shades. The line is well-regarded in the beauty industry as having strong standards for each product it puts out, and they are popular with influencers and consumers alike for their stellar performance.